Latest update on February 28, 2018 at 05:52 AM by Jean-François Pillou .
A logo or logotype, is a unique design, which represents a company, association, institution ... It defines the company, its values and its targeted market/audience.
It consists of two distinct elements: the graphic and language .
Three questions you should ask yourself before getting to the drawing board:
In which sector your company/business operates.
The target audience (demographics)
The values to be transmitted.
Once these answers obtained, you can proceed to the drawing phase:
The colours to be used.
The dominant forms (curves, graphics ...)
The font to be used.
You logo must meet the following criteria:
Declined in two versions - both in colour and black/white versions.
Can be used on any type of media (paper, letterhead, business card, website ...)
Simple and without double meaning
You should avoid:
Making a trendy logo.
Use too many colours.
To create a logo, you can make use of a software such as:
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